Unifiber has begun developing a fibre optic network throughout Wallonia and asked us to communicate directly with people living on the streets where this work is taking place. bbs conceived a low-key campaign to avoid rushing the inhabitants, but informative enough so they will not be anxious about these changes and will even want to participate in them. By scanning the QR code, they are taken to a site where they can register for free installation of fibre. It has proved really successful in driving tomorrow’s connections!