Celebrating 40 years of existence, the brand Vajra came to us for a 360° re-branding. We had the thrill to think about how we are going to illustrate 40 years of strong values into a modern way of communication. New logo. New motto "Organically yours". A new website that improves the experience of the contemporary consumer without changing the spirit of the brand.

our new Trafic TV spot is an ode to the new OUTDOORS CATALOG 2022. All the needs for a great summer at home are inside! The summer in Belgium has not yet arrived, so we decided to use a touch of humor. We see the family enjoy outdoor activities inside the house because they are waiting for sunny days. For an idyllic summer, you know the music! An intensive media plan, in collaboration with IP Media.