we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.
to highlight this classic range at pharmacies, we ran a market study plus adverts, a website, educational videos, etc. Pharmacists love the chosen design packaging and European sales have soared.