for SAGA’s 20th anniversary, loyal customers received an invitation: how do you fancy being our new muse? We contacted several thousand people, aiming to create a new and more personal look for SAGA.

our new Trafic TV spot is an ode to the new OUTDOORS CATALOG 2022. All the needs for a great summer at home are inside! The summer in Belgium has not yet arrived, so we decided to use a touch of humor. We see the family enjoy outdoor activities inside the house because they are waiting for sunny days. For an idyllic summer, you know the music! An intensive media plan, in collaboration with IP Media.