trafic is shifting from hard discounts to smart discounts, backed by our new advertising catchphrase, ‘Le plaisir à prix malin’ (Pleasure at smart prices), plus a broad media campaign.
we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.