trafic is shifting from hard discounts to smart discounts, backed by our new advertising catchphrase, ‘Le plaisir à prix malin’ (Pleasure at smart prices), plus a broad media campaign.

our new Trafic TV spot is an ode to the new OUTDOORS CATALOG 2022. All the needs for a great summer at home are inside! The summer in Belgium has not yet arrived, so we decided to use a touch of humor. We see the family enjoy outdoor activities inside the house because they are waiting for sunny days. For an idyllic summer, you know the music! An intensive media plan, in collaboration with IP Media.