trafic is shifting from hard discounts to smart discounts, backed by our new advertising catchphrase, ‘Le plaisir à prix malin’ (Pleasure at smart prices), plus a broad media campaign.
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a slice of Italy as you shop
Pépé Roni
we developed the brand image for this company specialised in artisanal pizzas, Pépé Roni. Because these are artisanal pizzas, we kept the authentic and welcoming images associated with Italy and we had great fun developing these different formats.
