awareness-raising campaign, video and posters for the Walloon agency for road safety. Launch of half-price taxi cheques for youth (aged 16 to 30), so they can get home safely after a good night out.
we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.