nuxe’s star product celebrated its 25^th anniversary in style with bbs, thanks to a campaign that visited cities, trendy spots, etc. It was supported by a tactical campaign on social media and radio.

we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.