In 2024, Daoust celebrates its 70th anniversary, an opportunity to launch an initiative embodying their values. For this mission, the employment partner called on bbs.agency. Hand in hand, we created the charity initiative: a multi-channel engagement campaign inviting citizens to share a thank you to their loved ones. Daoust is donating a meal to Restos du Coeur, or planting a tree in Belgium via Go Forest, in exchange for consumers' commitment.
