trafic is shifting from hard discounts to smart discounts, backed by our new advertising catchphrase, ‘Le plaisir à prix malin’ (Pleasure at smart prices), plus a broad media campaign.
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impressive new look for a gently effective product
Rhinovita
to highlight this classic range at pharmacies, we ran a market study plus adverts, a website, educational videos, etc. Pharmacists love the chosen design packaging and European sales have soared.
