trafic is shifting from hard discounts to smart discounts, backed by our new advertising catchphrase, ‘Le plaisir à prix malin’ (Pleasure at smart prices), plus a broad media campaign.
brand activation, design, production, omnichannel advertising, digital/interactive, social, radio, tv, shooting
To highlight this classic range at pharmacies, we ran a market study plus adverts, a website, educational videos, etc. Pharmacists love the chosen design packaging and European sales have soared.
new identity, branding, packaging, website