gourmet food/curiosity were the focus of a new communication line and visual campaign on the franchise’s innovations, long opening hours, plus eat-in or takeaway options. There’s always a DELI moment.
we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.