for SAGA’s 20th anniversary, loyal customers received an invitation: how do you fancy being our new muse? We contacted several thousand people, aiming to create a new and more personal look for SAGA.
we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.