a campaign aimed at smoothing, plumping and restoring radiant skin… with Ysthéal, Physiolift, and Sérénage. These are like anti-ageing champagnes, for use by day or night.

we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.