For SAGA’s 20th anniversary, loyal customers received an invitation: how do you fancy being our new muse? We contacted several thousand people, aiming to create a new and more personal look for SAGA.
brand activation, design, omnichannel advertising, digital/interactive, social, event & promotion
To highlight this classic range at pharmacies, we ran a market study plus adverts, a website, educational videos, etc. Pharmacists love the chosen design packaging and European sales have soared.
new identity, branding, packaging, website