the Honda Monkey Tribute Tour pays homage to Honda’s most legendary motorbike, the ‘mini-bike’. The summer tour is linked to a unique campaign, cleverly referencing every cliché about the monkey.
we have to show that strong new look to the world ! Remind the old folks. Seduce the youth. After testing several digital campaigns and analysing results, we setted the best way to communicate to our targets, increase awareness and generate trafic to the website.